This section contains tools to establish marketing strategies through the calculation of costs and setting profit objectives. Reserves on each line of wool in-store are determined using the cost of production, a margin required and the relative value of each line.

This section contains a number of screens relating to the calculation of cost of production. By entering data for wool production, costs associated with wool producing sheep, fixed and variable costs attributed to the wool enterprise, a cost of production figure can be calculated in c/kg greasy. Cost of production in $/hectare is also calculated.

The budgeting tool enables the user to determine reserves for lines of wool in-store based on a budgeted figure he is aiming to achieve. The budget figure can be either a gross dollar figure, cent/kg + margin %, or a $/bale.